Build a Business That Works for You Using “Company of One” Concepts

Part 6: The Hidden Value of Relationships

In this sixth and final article featuring the concepts from Paul Jarvis’s book Company of One: Why Staying Small Is the Next Big Thing, we discuss the power of relationship building. 

You may have noticed a trend in marketing these days: big companies are trying to emulate smaller companies by appearing more relatable, personable, and accessible.

That’s in line with what Jarvis describes in his book. Business leaders with a Company of One mindset recognize the importance of building mutually beneficial, long-term relationships.

Relationship-Building Reminders and Tips   

  • Long-term relationships are acquired through demonstrating empathy and earning trust.
  • When you gain trust, you earn word-of-mouth referrals. That brings opportunities to nurture new relationships and increase your social capital.
  • Think of social capital as a bank account—you can only take out what you put in.
  • Social capital breeds reciprocity. The more your company connects with others through educating and helping them, the more they will want to do business with you.
  • Never take existing customers for granted. Find ways to show them they’re valued.

Did you miss any of our “Build a Business That Works for You Using Company of One Concepts” articles this year? You can catch up on our earlier articles anytime by visiting:

Leave a Reply

Your email address will not be published.