Category Archives: The Homestead Post

Made by bonding thin layers of wood veneers together, laminated veneer lumber (LVL) delivers added stability and versatility to projects. Consider using LVL for beams to strengthen the structural integrity of roofs over decks. Benefits of LVL Stronger than conventional lumber Available in longer lengths than standard framing lumber Resistant to warping and twisting Fewer…

Price alone doesn’t determine the ideal product for a project—composite decking is no exception. These key points about the main categories of decking board can help your customers make an informed choice. Basic ($) Products in this category have lower prices. The typical trade-offs include limited color choices, an artificial look (strong grain patterns embossed…

Part 2 in our series based on the book To Sell Is Human In his book To Sell Is Human: The Surprising Truth About Moving Others, Daniel H. Pink describes “attunement,” an often-overlooked superpower in the world of sales. “Attunement is the ability to bring one’s actions and outlook into harmony with other people and…

We’re happy to share that Mike Stoltzfus is now our Sales and Marketing Manager and Ken Burkholder is our Controller. We believe the transition will help us further our goal of simplifying our customers’ professional lives.

Starting February 1st, Wolf® will offer two new colors for its Serenity™ Decking line: Beechwood and Ashland.  Beechwood has warm brown undertones that mimic the richness of natural wood. It exudes a cozy ambiance suitable for both classic and contemporary design styles. Ashland brings a sleek, modern aesthetic that adds elegance to outdoor spaces. Its timeless…

Although decks are not used as much now as they are in the warmer months, they shouldn’t be neglected.     Share these four maintenance tips with your customers so they can keep their composite decks in optimal condition for spring and summer: 1. Keep your deck clear. Remove debris, leaves, and non-essential furnishings and…

Mark your calendar so you don’t miss these learning (and FREE breakfast) opportunities. Thursday, January 25: Topic: Fiberon® Decking Thursday, February 29: Topics: Wolf® Decking PRO certification, UFP-Edge®, Evolve Stone™ Thursday, March 28: Topic: Superior™ Plastic Products Thursday, April 25: Topic: Key-Link™ Railing Products Where: New Holland Coffee Co., 832 W. Main St., New Holland,…

Part 1 in our series based on the book To Sell Is Human To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink provides a fresh perspective on sales.  It reminds us that selling is about more than winning a bid; it’s about motivating people toward a mutually beneficial outcome. Besides…

Matt Hall, our newest salesperson, joined us in February. Previously Matt worked in the furniture industry, so he observes our industry with fresh eyes—often seeing what those of us building business veterans take for granted or do not notice.  Matt’s Food for Thought 1. “There’s a lot more to decking, railing, and fencing than meets…

With 2024 just around the bend, now is the time to think about how you’ll move your business forward. One of the most effective ways to plan for the year ahead is to look back on the year behind. Assessing your performance in 2023 can give you valuable insight into what is—or is not—working for…