Tips for Defining Your Business’s Focus
October 8, 2018- Don’t try to be all things to all customers.
If you’re always coming in too low on Home Advisor quotes or losing your shirt on budget-conscious residential customers, you’re seeing signs that maybe you’re pursuing or taking work that isn’t a good fit for your company.
- Have a company mission statement that defines your vision for your
business’s purpose and value to the marketplace.
It can be a useful tool for guiding your prospecting efforts.
- Realize that what you view as your preferred target market might not be realistic right now because of how customers perceive your company.
To appeal to the customers you consider ideal, it might require time, patience, and consistent effort to demonstrate that you deliver the value they seek.
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