Best Wishes Dave and David!

We’re saddened to announce Dave Wenrich is leaving Homestead Outdoor Products. Dave and his family have purchased a small farm in the Mifflintown area, where they expect to settle down to country life. David Batturs has also resigned his position, citing health issues. We wish both Dave and David the best with their future endeavors.

What It Takes to Go from ‘Good’ to ‘Great’

Humble Yet Driven Leaders

The book Good to Great: Why Some Companies Make the Leap . . . and Others Don’t sheds light on the shared characteristics of businesses that achieve exceptional success. Jim Collins, author and researcher, identifies seven key traits that enable companies to transition from doing okay to doing phenomenally well. 

  1. Level 5 Leadership
  2. First Who, Then What
  3. Confront the Brutal Facts
  4. Hedgehog Concept
  5. Culture of Discipline
  6. Technology Accelerators
  7. The Flywheel

These may all sound a bit cryptic! That’s why, in this article and several others to come, we will discuss the characteristics that Collins discovered so that you can consider them as you strive to improve and grow your business. 

Great Companies Characteristic #1: Level 5 Leadership 

Collins describes five levels of leadership that embody different skills and strengths. All levels are important for business owners to achieve and maintain. But getting to Level 5 is especially critical for taking a company from good to great.

  • Level 1: Highly Capable Individual—Contributes their work ethic, talents, and knowledge to advance the company
  • Level 2: Contributing Team Member—Applies their individual capabilities to group efforts and objectives and collaborates effectively in group settings
  • Level 3: Competent Manager—Effectively organizes people and other resources to further company objectives
  • Level 4: Effective Leader—Stimulates higher performance standards by motivating others to work together toward a clear and compelling vision
  • Level 5: Executive—Embodies a powerful blend of unwavering will and humility, a combination that develops trust and inspires others to aspire to excellence

Contracting companies might find it difficult to transition from the first three levels to the fourth and fifth. In small businesses, owners are often tasked with working heavily in the business (meeting with customers, writing quotes, doing the construction, etc.) to get jobs done and keep operations running smoothly. But working on the business (planning, strategizing) to develop a clear and compelling vision is critical, too. So is communicating that vision and having the right mindset and demeanor to energize others in the company to want to help fulfill it. 

So, what can you do if you haven’t quite reached Level 5? Here are a few tips to consider:

  • Delegate work to others in your business who have the necessary skills and knowledge—and don’t micro-manage!
  • Take time to think about what you want your business to achieve. What vision do you have for your company?
  • Establish KPIs (Key Performance Indicators) that allow you to set benchmarks for success, measure performance, and track what’s working and what isn’t.
  • Give credit where credit is due. Acknowledge a job well done and show appreciation for your team’s hard work.
  • Be confident but not cocky. Feel gratified by your achievements but keep focus on how everyone in your business has contributed collectively to your success. 

Stay tuned for more about going from good to great! Next time, we’ll talk about the second characteristic, “First Who, Then What.”

Featured Homestead Outdoor Products Video: What is graspable handrail?

Check out our new video at, featuring information to help contractors stay on top of building code requirements. Watch and listen as Homestead Outdoor Products’ Ken Burkholder explains the criteria that handrails must meet and where they must be installed to comply with IRC specifications. 

Tune in to our other helpful videos, too, and watch for more to come!

Fiberon® Makes Marketing Hassle-free

Photo courtesy of Fiberon®

Contractors don’t often have much time (or big budgets) for marketing and advertising efforts. Nor do most have writing or graphic design skills in-house to create professional marketing materials. However, Fiberon® makes it a breeze for contractors to overcome those hurdles with turnkey ads and pre-made social media content!

Through Fiberon’s Digital Vault and free online portal, you can download various materials and easily and quickly customize them to use in your marketing efforts. 

  • Digital ads
  • Print ads
  • Billboard ads
  • Radio ads
  • Yard signs
  • Flyers
  • Facebook, Instagram, and Twitter posts
  • And more!

Get started by reviewing Fiberon’s resources for professionals at

Product Spotlight: Wolf Portrait™ Siding

Photo courtesy of Wolf Home Products®

Wolf Portrait™ High-Density Cellular™ Siding has the rich look of expensive wood siding while offering superior strength and durability over wood, vinyl, and fiber cement siding products. 

Homeowners will love this siding’s authentic high-definition wood-grain texture and its low-maintenance resiliency. There’s no rotting, splintering, chipping, or peeling—and it’s insect-resistant as well. 

You’ll love that it’s easy to install and doesn’t break or produce the harmful dust created when using fiber cement siding. Unlike other siding products, Wolf Portrait Siding does not require panel overlapping or extensive caulking. And it features Wolf’s industry-leading INFINITYSEAM™ Siding Seam Plates, which provide high board-to-board locking adhesion for cleaner, tighter seams.

Wolf Portrait Siding’s high-density cellular structure makes it ultra-resistant to water absorption. Customers won’t have to worry about mold and mildew or swelling and cracking. The siding’s high tensile strength provides the peace of mind that it will withstand wind, weather, and years and years of use. 

Ready to offer this stunning, innovative new siding product to your customers? Homestead Outdoor Products has it in stock now in the fade-resistant colors of Riverstone and Graphite! 

Contact us to learn more.

Get Things Done—Step 5: Engage

“Engage,” the fifth step of the five-step process that David Allen describes in his book Getting Things Done: The Art of Stress-Free Productivity is mission-critical for contractors. It’s all about making wise choices to ensure you spend your energy on what’s most important at any given point in time.

“Engage” entails deciding what action you will do right now, based on what you’ve captured, clarified, organized, and reflected on.  


One of Allen’s models for successfully engaging involves considering four criteria when choosing what action you should take. 

  1. Context: Your work setting—and tools and resources available there—will influence your actions. Not all tasks can be done from anywhere at any time. For example, if you’re in your office, furthering the build of a customer’s deck isn’t an action you can accomplish at that immediate moment.
  2. Time Available: What’s next on your schedule will dictate what you can do right now. For example, if you have a meeting in 10 minutes or are due to be at a job site in a half-hour, you may want to wait to tackle preparing a new customer proposal. If you rush through it, you might miss critical details and make costly mistakes.
  3. Energy Available: Some activities require that you’re physically or mentally rested and refreshed to do them well. So, if you need to call or meet with a difficult customer, you may want to hold that conversation in the morning before the day’s other demands have tested your patience.
  4. Priority: After considering the first three criteria, you can determine the order in which you’ll act on your tasks. Which option is the most urgent and will yield the biggest payoff if you do it right now? You’ll need to use good judgment in deciding what to do first, second, third, etc., to advance you toward your goals.

We hope you found this article series on Getting Things Done helpful. Stay tuned for more tips and insight for running a successful business in future articles!

Product Spotlight: Chesapeake Series Railing by Key-Link™

Photo courtesy of Key-Link™ Fencing & Railing

Homeowners who enjoy entertaining friends and family on their decks will love the new Key-Link™ Chesapeake Series railing! The attractive top rail, uniquely designed for deckboard, provides a perfect place for food plates and beverages while your guests are socializing.  

Installation couldn’t be easier! Simply lay a composite, PVC, or wood deckboard on the top rail profile and fasten it. The railing comes with pre-drilled holes every 12 inches (in hidden channels). Fasteners are included, and installers don’t have to deal with special brackets. 


  • Top rail profile of choice
  • Bottom rail (not applicable with horizontal cable)
  • Vertical cable or square infill 
  • Brackets and fasteners
  • Comprehensive installation guide
Photo courtesy of Key-Link™ Fencing & Railing

Chesapeake railing, manufactured locally in New Holland, Pennsylvania, comes in one standard color (textured black)* and three standard infills: square balusters, horizontal cable, and vertical cable. Presently, Chesapeake works best on decks with 90-degree angles. Eventually, Key-Link will offer swivel brackets to accommodate decks with different angle configurations. More accessories are on the way, too.

Key-Link has specially engineered Chesapeake to make drink-rail installation easy for contractors and give homeowners the ultimate outdoor entertaining space they’ve dreamed of!

For more information and to order this sleek and functional product, contact us!   

*Additional colors available via special order

Perspective: Ebb & Flow of Building Materials Prices

“The only constant in life is change.”

That quote by the Greek philosopher Heraclitus has become especially true for contractors and their customers! The cost of building materials keeps going up and down as the pandemic throws more twists and turns our way. 

We’re all frustrated with the pricing uncertainty. It’s difficult to plan ahead and even more challenging to explain increases to homeowners. 

Fortunately, the manufacturers that Homestead Outdoor Products works with have been very conscientious about keeping us informed. They do their best to provide products reliably and as affordably as possible. 

Still, changes happen—upward and downward—when the supply/demand equilibrium goes out of balance.


  • Demand has skyrocketed.
  • There are backlogs or bottlenecks in production because of unanticipated demand or a drop-off in the workforce.
  • Transport and delivery delays or cancellations occur (of raw materials or finished products).


  • Excess inventory needs to be moved.
  • There’s less demand for the products.
  • Something new and improved has been introduced to the market.

The evolving pandemic will continue to influence building materials pricing. 


Stay in the know about where the industry is trending—and watch for notifications from us about any upcoming changes. Some more changes will be inevitable, but find peace of mind in knowing that our free-market economy will help prices level out in the long run. 

We’re fortunate to have the advantage of LOTS of supplier competition in the building materials industry, which helps ensure that cost increases aren’t in vain and that decreases will follow when economic conditions improve.

Get Things Done—Step 4: Reflect

“Reflect” is the fourth step in the five-step process described in David Allen’s book Getting Things Done: The Art of Stress-Free Productivity.

“Reflect” involves regularly taking time to review what you’ve captured, clarified, and organized. The needs and priorities of your business will change over time; what you identified as necessary a month ago may no longer be relevant today. Reflecting serves to keep you on track and make sure you’re doing what you need to be doing. It lets you reaffirm that your to-do list is current so you can focus your energy and attention effectively. Plus, it helps you stay aware of tasks that may not impact short-term success but must be completed to reap significant long-term benefits. 


  1. Set aside a dedicated day and time of the week—such as early Saturday morning as you enjoy a cup of coffee—to review your calendar and to-do list.
  2. Schedule time to clean out your “in” boxes. This means all of them, whether physical or online—your USPS mailbox, notes on your desk, email, and the cab of your work truck. Approach this task as if you were going on vacation for a week, aiming to tackle everything important (and remove anything irrelevant) so that you have nothing critical looming over your head.
  3. Encourage your crew leaders to keep a list of to-dos for the upcoming week and present them to their workers every Friday. Gathering the team together for an hour in the afternoon before the weekend can help everyone prepare the tools and materials they’ll need for projects the following week. It will help them hit the ground running productively on Monday! 

Stay tuned for our next issue when we’ll discuss the critical “Engage” step.

Product Spotlight: Cascadia Railing System

Photo courtesy of AGS Stainless, Inc.

Many customers prefer a sleek, contemporary design for their outdoor living spaces. At the forefront of that trend is the Cascadia railing system by AGS Stainless, Inc., which provides durability and a clean, tailored look without the need for custom design work.  

Homestead Outdoor Products now sells Cascadia railing components, including top-mount posts, stainless steel horizontal bar infills, and more! Posts are available in 36” or 42” sizes, and adjustable tops and infill knuckles allow for sloped installation. AGS Stainless fabricates its railing components in-house to ensure consistent execution and the highest quality. Personalize the end-product to your customers’ style preferences with their choice of top rail (not included in the Cascadia railing system).

Call us to learn more about this attractive, high-quality, easy-to-install product!