When customers look for a contractor to install a deck, they may think of it as a commodity that any home improvement company can tackle. But a deck doesn’t have to be “just a deck.” Suggesting a decking pattern to your customer shows that a deck can be an attractive architectural feature and that you are a designer, not just an installer.

Fortunately, your team already has the skill set needed to build decking patterns.
With precise measuring and planning for some additional time to frame the deck, you can create a stunning deck with a design such as:

• Parquet
• Herringbone
• Basket Weave
• Diamond
• Diagonal
• V-Shape

How Decks With Patterns Benefit Your Customers

• Create a more interesting outdoor living space
• Minimize the appearance of gaps when boards expand and contract

How Installing Decks With Patterns Benefits Your Business

• Sets you apart from your competition
•  Adds revenue—decking patterns require more planning, materials (depending on the pattern), and labor

If you’re in a competitive-quote situation, consider suggesting a decking pattern to your prospective customers. It will help them visualize that a deck can be far from ordinary, and it will demonstrate your versatility, creativity, and capabilities.