People often think of overdelivering as an expensive way to add value. But setting yourself apart doesn’t have to be costly or complicated.

1. Set Clear, Realistic Expectations

When meeting with a customer, discuss the project details and address potential challenges. Being upfront about what your customers can expect creates a baseline you can then strive to exceed.

2. Keep Your Customers in the Loop

By communicating with homeowners throughout the process, you’ll be better able to manage their expectations and give them peace of mind even when circumstances change. How you handle challenges can make or break the project in your client’s eyes. Focus not on the problem but on providing a revised plan to overcome the setback.

3. Go the Extra Mile—in Small Steps

Something as simple as calling the customer after you complete a project to see if they have questions, sending a thank-you note, or leaving a small gift behind can make you memorable.

The Rewards of Overdelivering  

Overdelivering doesn’t require an extraordinary effort—just an extraordinary commitment to clarity, communication, and a willingness to go a little further. It’s a sure-fire way to earn repeat business and word-of-mouth referrals.