A PICTURE IS WORTH A THOUSAND WORDSApril 17, 2017
Photography Tips to Help You Sell Your Work Without Using 1,000 Words
When you’re selling your expertise as a contractor, stunning photography of your work can speak for itself. Here are a few things to keep in mind as you prepare to take photos that represent your capabilities:
- Pictures tell your story! Make sure you share those that give customers a telling glimpse into who your company is and the value you bring. Showcase your best work to make a great first impression.
- Pictures will help you sell the benefits rather than just the features of
your products and services. Focus on the experience you can provide. For
example, take photos of friends gathered around the patio for a birthday party or a family cookout filled with smiles and laughter. Photos that evoke feeling will make a more memorable impression than simply stating in words that you offer “the latest innovation in decking with realistic grain pattern.”
- You don’t need to spend a fortune to take an exceptional photo. For most purposes, a good cell phone with a high-quality camera will do the trick. If you do want to go higher end, however, you can find good DSLR cameras for under $500. Either way, consider investing in a tripod (as inexpensive as $30) to keep your camera steady.
Thank you to Jeremy R. Martin, owner of Willow Gates Landscaping, for sharing the insightful tips in this article—and for speaking on this topic at our on-site workshop in February!
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