{"id":954,"date":"2019-06-05T12:07:37","date_gmt":"2019-06-05T16:07:37","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=954"},"modified":"2019-06-05T12:07:37","modified_gmt":"2019-06-05T16:07:37","slug":"the-most-important-question-to-ask-before-creating-a-customers-outdoor-living-space","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2019\/06\/05\/the-most-important-question-to-ask-before-creating-a-customers-outdoor-living-space\/","title":{"rendered":"The Most Important Question to Ask Before  Creating a Customer\u2019s Outdoor Living Space"},"content":{"rendered":"<p><b><span style=\"color: #488ca7;\"><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/02\/HOP-costomer-service.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-912\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/02\/HOP-costomer-service-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-size=\"360x240\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/02\/HOP-costomer-service-300x200.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/02\/HOP-costomer-service-120x80.jpg 120w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/02\/HOP-costomer-service.jpg 360w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a>A customer\u2019s reasons for wanting additions or renovations often have multiple layers.<\/span> <\/b>Peeling back those layers is critical for proposing a design that will truly meet and fulfill your customer\u2019s unique vision. How?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><b><span style=\"color: #658c65;\">ASK, \u201cWHY?\u201d\u2014 MULTIPLE TIMES<\/span><span class=\"Apple-converted-space\"><span style=\"color: #658c65;\">\u00a0<\/span><br \/>\n<\/span><\/b>For example, let\u2019s say Customer A and Customer B both approach you with \u201cI want a deck.\u201d But why do they want a deck?<\/p>\n<p>When you first ask \u201cWhy?\u201d both Customer A and Customer B answer, \u201cI want to spend more time outdoors.\u201d But that doesn\u2019t mean the same deck design will serve both customers equally well.<\/p>\n<p><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/06\/HOP2017_06-16_0050.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-955\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/06\/HOP2017_06-16_0050-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-size=\"432x288\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/06\/HOP2017_06-16_0050-300x200.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/06\/HOP2017_06-16_0050-120x80.jpg 120w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2019\/06\/HOP2017_06-16_0050.jpg 432w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a>When you drill down further by asking, \u201cWhy do you want to spend more time outdoors?\u201d Customer A answers, \u201cBecause I want a quiet, peaceful place in nature where I can read and meditate\u201d; while Customer B says, \u201cBecause I love inviting friends over for cookouts and parties.\u201d<\/p>\n<p>Aha! Now you have the information you need. So, for Customer A, you might include a secluded nook for reading and a relaxing water feature; and for Customer B, you might include a built-in bar area, fire pit, and space for a big-screen TV.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>The moral of the story: Ask \u201cWhy?\u201d\u00a0repeatedly to get to the root of a customer\u2019s wants and needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer\u2019s reasons for wanting additions or renovations often have multiple layers. Peeling back those layers is critical for proposing a design that will truly meet and fulfill your customer\u2019s unique vision. How?\u00a0 ASK, \u201cWHY?\u201d\u2014 MULTIPLE TIMES\u00a0 For example, let\u2019s say Customer A and Customer B both approach you with \u201cI want a deck.\u201d But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-954","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=954"}],"version-history":[{"count":2,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/954\/revisions"}],"predecessor-version":[{"id":957,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/954\/revisions\/957"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}