{"id":892,"date":"2018-10-08T09:12:39","date_gmt":"2018-10-08T13:12:39","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=892"},"modified":"2018-10-12T16:11:31","modified_gmt":"2018-10-12T20:11:31","slug":"tips-for-defining-your-businesss-focus","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2018\/10\/08\/tips-for-defining-your-businesss-focus\/","title":{"rendered":"Tips for Defining Your Business\u2019s Focus"},"content":{"rendered":"<ul>\n<li>Don\u2019t try to be all things to all customers.<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-894\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2018\/10\/homestead-reviewing-fencing-plans-260x300.jpg\" alt=\"\" width=\"260\" height=\"300\" data-size=\"851x983\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2018\/10\/homestead-reviewing-fencing-plans-260x300.jpg 260w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2018\/10\/homestead-reviewing-fencing-plans-768x887.jpg 768w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2018\/10\/homestead-reviewing-fencing-plans.jpg 851w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/> \n<p><span style=\"font-size: 1rem;\">If you\u2019re always coming in too low on Home Advisor quotes or losing your shirt on budget-conscious residential customers, you\u2019re seeing signs that maybe you\u2019re pursuing or taking work that isn\u2019t a good fit for your company.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Have a company mission statement that defines your vision for your<br \/>\nbusiness\u2019s purpose and value to the marketplace.<br \/>\n<span style=\"color: #333333;\">It can be a useful tool for guiding your prospecting efforts.<\/span><\/li>\n<\/ul>\n<ul>\n<li>Realize that what you view as your preferred target market might not be realistic right now because of how customers perceive your company.\n<p>To appeal to the customers you consider ideal, it might require time, patience, and consistent effort to demonstrate that you deliver the value they seek.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t try to be all things to all customers. If you\u2019re always coming in too low on Home Advisor quotes or losing your shirt on budget-conscious residential customers, you\u2019re seeing signs that maybe you\u2019re pursuing or taking work that isn\u2019t a good fit for your company.\u00a0 Have a company mission statement that defines your vision&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-892","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":5,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/892\/revisions"}],"predecessor-version":[{"id":898,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/892\/revisions\/898"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}