{"id":1373,"date":"2024-01-15T18:21:28","date_gmt":"2024-01-15T23:21:28","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=1373"},"modified":"2024-01-15T18:21:28","modified_gmt":"2024-01-15T23:21:28","slug":"how-to-make-selling-a-mutually-beneficial-experience","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2024\/01\/15\/how-to-make-selling-a-mutually-beneficial-experience\/","title":{"rendered":"How to Make Selling a Mutually Beneficial Experience"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #658c64;\"><strong><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2024\/01\/Homestead_2019_07_0091.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1374\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2024\/01\/Homestead_2019_07_0091-300x265.jpg\" alt=\"\" width=\"300\" height=\"265\" data-size=\"567x500\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2024\/01\/Homestead_2019_07_0091-300x265.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2024\/01\/Homestead_2019_07_0091.jpg 567w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a>Part 1 in our series based on the book <i>To Sell Is Human<\/i><i> <\/i><\/strong><\/span><\/p>\n<p><span style=\"color: #488ba6;\"><em>To Sell Is Human: The Surprising Truth About Moving Others<\/em> by Daniel H. Pink provides a fresh perspective on sales.\u00a0<\/span><\/p>\n<p>It reminds us that selling is about more than winning a bid; it\u2019s about motivating people toward a mutually beneficial outcome. Besides dedicated sales reps, everyone else who represents your company (including business owners, receptionists, and installers) is a salesperson in some way. They are all responsible for persuading and influencing others (employees, customers, vendors, etc.).<\/p>\n<p><span style=\"color: #658c64;\"><strong>Selling in Today\u2019s Consumer-Empowered World: What Contractors Should Keep in Mind\u00a0 \u00a0<\/strong><\/span><\/p>\n<p>With customers more informed and connected to information than ever before (thanks to the Internet and social media), the stereotypical sales persona (slick, pushy, dishonest) no longer has a place in today\u2019s world. Successful selling requires a genuine effort to improve, simplify, or enrich others\u2019 lives with solutions that meet their needs.<\/p>\n<p>If the concept of selling makes you uncomfortable, consider the following tips:<\/p>\n<ul>\n<li>Inform and educate to allow others to make an informed decision.<\/li>\n<li>Know it\u2019s OK to say, \u201cI don\u2019t know\u201d\u2014as long as you follow it with \u201cLet\u2019s find out,\u201d so you get the answers your customer needs.<\/li>\n<li>Recognize that people may think they know the best option based on what they found on Google. If their online sources provided misinformation, respectfully correct those misconceptions so the customer doesn\u2019t base their decision on false knowledge.<\/li>\n<\/ul>\n<p>Ultimately, sales is about being of service to others. Approaching it that way makes it more intuitive, fulfilling, and effective.<\/p>\n<p><em>Up next in our series: The importance of attunement.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 1 in our series based on the book To Sell Is Human To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink provides a fresh perspective on sales.\u00a0 It reminds us that selling is about more than winning a bid; it\u2019s about motivating people toward a mutually beneficial outcome. Besides&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1373","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=1373"}],"version-history":[{"count":1,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1373\/revisions"}],"predecessor-version":[{"id":1375,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1373\/revisions\/1375"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=1373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=1373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}