{"id":1358,"date":"2023-11-29T15:09:38","date_gmt":"2023-11-29T20:09:38","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=1358"},"modified":"2023-11-29T15:09:38","modified_gmt":"2023-11-29T20:09:38","slug":"build-a-business-that-works-for-you-using-company-of-one-concepts-6","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/11\/29\/build-a-business-that-works-for-you-using-company-of-one-concepts-6\/","title":{"rendered":"Build a Business That Works for You Using &#8220;Company of One&#8221; Concepts"},"content":{"rendered":"<h2 class=\"p1\"><span style=\"color: #648e65;\">Part 6: The Hidden Value of Relationships<a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/11\/Homestead2022_09_22_169.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1359\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/11\/Homestead2022_09_22_169-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-size=\"540x360\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/11\/Homestead2022_09_22_169-300x200.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/11\/Homestead2022_09_22_169-120x80.jpg 120w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/11\/Homestead2022_09_22_169.jpg 540w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a><\/span><\/h2>\n<p class=\"p1\"><b><span style=\"color: #488ba6;\">In this sixth and final article featuring the concepts from Paul Jarvis\u2019s book <i>Company of One: Why Staying Small Is the Next Big Thing<\/i>, we discuss the power of relationship building.<\/span>\u00a0<\/b><\/p>\n<p class=\"p1\">You may have noticed a trend in marketing these days: big companies are trying to emulate smaller companies by appearing more relatable, personable, and accessible.<\/p>\n<p class=\"p1\">That\u2019s in line with what Jarvis describes in his book. Business leaders with a <i>Company of One<\/i> mindset recognize the importance of building mutually beneficial, long-term relationships.<\/p>\n<p class=\"p3\"><span style=\"color: #648e65;\"><b>Relationship-Building Reminders and Tips<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/b><\/span><\/p>\n<ul>\n<li class=\"p4\">Long-term relationships are acquired through demonstrating empathy and earning trust.<\/li>\n<li class=\"p4\">When you gain trust, you earn word-of-mouth referrals. That brings opportunities to nurture new relationships and increase your social capital.<\/li>\n<li class=\"p4\">Think of social capital as a bank account\u2014you can only take out what you put in.<\/li>\n<li class=\"p4\">Social capital breeds reciprocity. The more your company connects with others through educating and helping them, the more they will want to do business with you.<\/li>\n<li class=\"p4\">Never take existing customers for granted. Find ways to show them they\u2019re valued.<\/li>\n<\/ul>\n<p class=\"p1\"><span style=\"color: #648e65;\"><strong>Did you miss any of our \u201cBuild a Business That Works for You Using <i>Company of One<\/i> Concepts\u201d articles this year?<\/strong> <\/span>You can catch up on our earlier articles anytime by visiting: homesteadoutdoorproducts.com\/blog\/.<\/p>\n<ul>\n<li class=\"p3\"><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/02\/01\/build-a-business-that-works-for-you-using-company-of-one-concepts\/\" target=\"_blank\" rel=\"noopener\">Part 1: Growth<\/a><\/li>\n<li class=\"p3\"><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/03\/29\/build-a-business-that-works-for-you-using-company-of-one-concepts-2\/\" target=\"_blank\" rel=\"noopener\">Part 2: Leadership Qualities<\/a><\/li>\n<li class=\"p3\"><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/05\/17\/build-a-business-that-works-for-you-using-company-of-one-concepts-3\/\" target=\"_blank\" rel=\"noopener\">Part 3: Mindset &amp; Personality<\/a><\/li>\n<li class=\"p3\"><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/07\/26\/build-a-business-that-works-for-you-using-company-of-one-concepts-4\/\" target=\"_blank\" rel=\"noopener\">Part 4: The Personal Touch<\/a><\/li>\n<li class=\"p3\"><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/09\/26\/build-a-business-that-works-for-you-using-company-of-one-concepts-5\/\" target=\"_blank\" rel=\"noopener\">Part 5: The Power of Trust<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Part 6: The Hidden Value of Relationships In this sixth and final article featuring the concepts from Paul Jarvis\u2019s book Company of One: Why Staying Small Is the Next Big Thing, we discuss the power of relationship building.\u00a0 You may have noticed a trend in marketing these days: big companies are trying to emulate smaller&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1358","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=1358"}],"version-history":[{"count":4,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1358\/revisions"}],"predecessor-version":[{"id":1363,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1358\/revisions\/1363"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=1358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=1358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}