{"id":1306,"date":"2023-03-29T15:19:30","date_gmt":"2023-03-29T19:19:30","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=1306"},"modified":"2023-03-29T15:19:30","modified_gmt":"2023-03-29T19:19:30","slug":"add-value-through-upselling-how-to-do-it-the-right-way","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/03\/29\/add-value-through-upselling-how-to-do-it-the-right-way\/","title":{"rendered":"Add Value Through Upselling\u2014How to do it the right way!"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #488ba6;\"><b><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/blueprint.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1307\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/blueprint-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-size=\"504x336\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/blueprint-300x200.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/blueprint-120x80.jpg 120w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/blueprint.jpg 504w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a>Upselling, when approached with purpose, can be a win-win for contractors and their customers. <\/b><\/span>It can add value and increase customer loyalty. Sadly, many businesses give upselling a bad rap because they look at it as a way to push products or services on customers\u2014even when customers don\u2019t need them\u2014for the sake of making more money.<\/p>\n<p class=\"p3\"><b><span style=\"color: #658c64;\">Tips for Effective and Ethical Upselling<\/span> <\/b><\/p>\n<p class=\"p1\">Again, upselling should be good for both you and your customer. It should involve recommending additional work or products that will:<\/p>\n<ul>\n<li class=\"p5\">Improve the function or endurance of some element of a project<\/li>\n<li class=\"p5\">Increase safety, or<\/li>\n<li class=\"p5\">In some other way satisfy the customer\u2019s needs<\/li>\n<\/ul>\n<p class=\"p1\">One example of exemplary upselling is to propose using better-quality materials that last longer and will provide more value for the customer\u2019s money. For instance, a contractor might recommend all-vinyl decking rather than composite materials because it offers greater protection against moisture and requires little maintenance.<\/p>\n<p class=\"p1\">Ultimately, upselling builds client relationships when done properly. And that\u2019s the true test of whether upselling is ethical and truly offering value.<\/p>\n<p class=\"p6\"><span style=\"color: #488ba6;\"><b><i>In the next issue, we\u2019ll cover the concept of cross-selling to improve your company\u2019s bottom line. <\/i><\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upselling, when approached with purpose, can be a win-win for contractors and their customers. It can add value and increase customer loyalty. Sadly, many businesses give upselling a bad rap because they look at it as a way to push products or services on customers\u2014even when customers don\u2019t need them\u2014for the sake of making more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1306","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=1306"}],"version-history":[{"count":1,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1306\/revisions"}],"predecessor-version":[{"id":1308,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1306\/revisions\/1308"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=1306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=1306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=1306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}