{"id":1300,"date":"2023-03-29T15:14:07","date_gmt":"2023-03-29T19:14:07","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=1300"},"modified":"2023-03-29T15:14:07","modified_gmt":"2023-03-29T19:14:07","slug":"build-a-business-that-works-for-you-using-company-of-one-concepts-2","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/03\/29\/build-a-business-that-works-for-you-using-company-of-one-concepts-2\/","title":{"rendered":"Build a Business That Works for You Using &#8220;Company of One&#8221; Concepts"},"content":{"rendered":"<h2 class=\"p1\"><span style=\"color: #658c64;\">Part 2: Leadership Qualities<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #488ba6;\"><b><a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/Leadership.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1302\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/Leadership-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-size=\"504x336\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/Leadership-300x200.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/Leadership-120x80.jpg 120w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2023\/03\/Leadership.jpg 504w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a>Our series inspired by Paul Jarvis\u2019s book <i>Company of One: Why Staying Small Is the Next Big Thing for Business<\/i> continues! <\/b><\/span>To refresh your memory on what our <a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2023\/02\/01\/build-a-business-that-works-for-you-using-company-of-one-concepts\/\" target=\"_blank\" rel=\"noopener\">first article<\/a> covered, \u201ccompany of one\u201d isn\u2019t defined as a one-person business. Rather, it refers to running a business resourcefully and not trying to grow a company for the sake of growth itself.<\/p>\n<p class=\"p1\">Today, we\u2019ll focus on <i>Company of One<\/i> leadership qualities and the nuances of growth (covered in chapters three and four of Jarvis\u2019s book).<\/p>\n<p class=\"p3\"><span style=\"color: #658c64;\"><b>What characteristics do effective leaders have in common? <\/b><\/span><\/p>\n<p class=\"p1\">Leaders who embody <i>Company of One<\/i> principles share many of the same qualities:<\/p>\n<ul>\n<li class=\"p5\">They have well-rounded business acumen; in other words, they know a little about a lot!<\/li>\n<li class=\"p5\">They have good communication skills.<\/li>\n<li class=\"p5\">They are resilient.<\/li>\n<li class=\"p5\">They understand what motivates people.<\/li>\n<li class=\"p5\">They are decisive and focused.<\/li>\n<li class=\"p5\">They know when to say \u201cwhen\u201d and how to avoid getting burned out.<\/li>\n<\/ul>\n<p class=\"p1\">Note that excellent leaders aren\u2019t necessarily charismatic. Introverts can\u2014and do\u2014make stellar leaders.<\/p>\n<p class=\"p3\"><span style=\"color: #658c64;\"><b>How do they approach growth? <\/b><\/span><\/p>\n<p class=\"p1\">Smart leaders think of growth not as a goal but as a result of improved products or services. They don\u2019t let their egos drive growth. Instead, they pay attention to what will benefit their customers. That\u2019s especially important for small businesses with limited resources; it costs about five times more to acquire new customers than to keep existing ones!<\/p>\n<p class=\"p1\">By approaching growth as an effect of serving their customers optimally, leaders make it clear that they are in tune with their greatest strengths.<\/p>\n<p class=\"p6\"><i> <\/i><span style=\"color: #488ba6;\"><i>Stay tuned: In our next <\/i>Company of One<i> article, we\u2019ll touch on how a leader\u2019s mindset affects business success.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 2: Leadership Qualities Our series inspired by Paul Jarvis\u2019s book Company of One: Why Staying Small Is the Next Big Thing for Business continues! To refresh your memory on what our first article covered, \u201ccompany of one\u201d isn\u2019t defined as a one-person business. Rather, it refers to running a business resourcefully and not trying&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1300","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":4,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1300\/revisions"}],"predecessor-version":[{"id":1305,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1300\/revisions\/1305"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=1300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}