{"id":1242,"date":"2022-08-02T16:38:04","date_gmt":"2022-08-02T20:38:04","guid":{"rendered":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/?p=1242"},"modified":"2022-08-02T16:39:27","modified_gmt":"2022-08-02T20:39:27","slug":"what-it-takes-to-go-from-good-to-great-3","status":"publish","type":"post","link":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2022\/08\/02\/what-it-takes-to-go-from-good-to-great-3\/","title":{"rendered":"What It Takes  to Go From \u2018Good\u2019 to \u2018Great\u2019"},"content":{"rendered":"<h3 class=\"p1\"><span style=\"color: #658c64;\">A Hedgehog Mindset<a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2022\/08\/Homestead_tablesaw.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1244\" src=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2022\/08\/Homestead_tablesaw-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-size=\"540x360\" srcset=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2022\/08\/Homestead_tablesaw-300x200.jpg 300w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2022\/08\/Homestead_tablesaw-120x80.jpg 120w, https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-content\/uploads\/2022\/08\/Homestead_tablesaw.jpg 540w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Jim Collins\u2019 book <i>Good to Great: Why Some Companies Make the Leap . . . and Others Don\u2019t<\/i> describes the six traits of successful companies. <\/span>Our past articles have discussed three of those characteristics (<a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2022\/02\/08\/what-it-takes-to-go-from-good-to-great\/\" target=\"_blank\" rel=\"noopener\">humble yet driven leaders<\/a>, <a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2022\/03\/29\/what-it-takes-to-go-from-good-to-great-2\/\" target=\"_blank\" rel=\"noopener\">the right people<\/a>, and <a href=\"https:\/\/www.homesteadoutdoorproducts.com\/blog\/2022\/06\/01\/what-it-takes-to-go-from-good-to-great-confront-reality\/\" target=\"_blank\" rel=\"noopener\">confronting reality<\/a>) as they relate to contractors. Now, on we go to the fourth trait.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #658c64;\"><strong>Great Companies\u2019 Trait #4: <\/strong><b>The Hedgehog Concept<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/span><\/p>\n<p class=\"p1\">Good-to-great companies understand what they excel at and stick to doing it\u2014like a hedgehog. Hedgehogs are exceptional at one thing (rolling up into a spiked ball), which pays off because it ensures their survival.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Like a hedgehog, successful companies focus their efforts on doing what\u2019s remarkably effective for them.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">According to Collins, the path from good to great involves finding the intersection between three considerations. At the center is your hedgehog superpower.<\/p>\n<ul>\n<li class=\"p1\">What are you passionate about?<\/li>\n<li class=\"p1\">What drives your economic success?<\/li>\n<li class=\"p1\">What do you do the best\u2014and better than anyone else?<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p1\">Let\u2019s take a look at how a contractor might use that formula to discover what they should concentrate on in their business.<\/p>\n<p class=\"p6\"><span style=\"color: #658c64;\"><strong>Hypothetical Scenario: Joe Carpenter<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/span><\/p>\n<p class=\"p7\"><b> What is Joe\u2019s passion?<span class=\"Apple-converted-space\">\u00a0<\/span><\/b>While Joe Carpenter doesn\u2019t mind doing regular building work, he really loves the challenge of building and installing spiral staircases. He enjoys the art of using geometry to perfect the particulars of each unique installation. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p7\"><b> What drives Joe\u2019s economic success?\u00a0<\/b>Not only does Joe enjoy making spiral staircases, but also he earns a really good profit on them. At the same time, he realizes (because of heavy competition) that he doesn\u2019t make much profit at all on standard residential addition projects.<\/p>\n<p class=\"p7\"><b>What is Joe exceptionally good at doing?\u00a0<\/b>Joe has become known as the \u201cgo-to\u201d guy for spiral staircases. He has an innate talent for creating them, and customers rave about his ability to capture their vision. Plus, most other contractors don\u2019t want to touch those projects\u2014and those who do lack the ability that Joe possesses.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p7\"><b> What is Joe\u2019s hedgehog superpower?\u00a0<\/b>Spiral staircases are where Joe\u2019s passion, financial success, and talent intersect. It would be wise for him to direct most of his focus, ambition, marketing, and energy toward attracting more customers who want an expert at building spiral staircases.<\/p>\n<p class=\"p11\"><b>What\u2019s your hedgehog superpower?<\/b><\/p>\n<p class=\"p8\"><span style=\"color: #488ba6;\"><i>Stay tuned for our next article. We\u2019ll talk about the importance of a \u201cculture of discipline.\u201d<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Hedgehog Mindset Jim Collins\u2019 book Good to Great: Why Some Companies Make the Leap . . . and Others Don\u2019t describes the six traits of successful companies. Our past articles have discussed three of those characteristics (humble yet driven leaders, the right people, and confronting reality) as they relate to contractors. Now, on we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1242","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":4,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"predecessor-version":[{"id":1248,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/posts\/1242\/revisions\/1248"}],"wp:attachment":[{"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.homesteadoutdoorproducts.com\/blog\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}